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SEO Case Study: Verum AV

The SEO Strategy Behind Verum AV’s Rise as a Top AV Company in Texas

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The Challenge

Verum AV, an AV and event production company based in Houston, TX, specialized in small and large events across Texas and the U.S. Despite their strong service reputation, they struggled with:

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  • A weak online presence (basic site, no SEO, no ads, no social).

  • Inconsistent lead flow, relying almost entirely on word-of-mouth.

  • Competitors capturing more opportunities due to stronger search visibility.

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Verum AV's owner knew the business had the expertise to compete with top players, but needed a digital presence that consistently drove leads and reflected the quality of the company.

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The Solution

We began with a website redesign that introduced a modern dark theme with purple accents, clear navigation, trust-building elements, and conversion-focused funnels.

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Then, we launched a comprehensive SEO and content strategy:

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  • SEO-Focused Pages: Built various landing pages optimized for high-intent search terms like “AV company” and “event production company.”

  • Regional Expansion: Optimized Google Business Profile and rolled out city pages across Houston, Dallas, San Antonio, Austin, and surrounding states.

  • Niche Content: Added venue partner pages and event-type pages (corporate AV, concerts, church AV, festivals) to capture high volume searches.

  • Ongoing SEO Optimization: Continuous refinements and monitoring to overcome dips from late 2024 algorithm updates, rebounding stronger in early 2025.

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This created a scalable foundation that attracted steady organic traffic and converted visitors into paying clients.

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May 2024

August 2025

Timeline of Growth

  • Feb 2024 → Kickoff, strategy and site build.

  • Apr 2024 → Website launched.

  • May 2024 → SEO rollout (starting with 4 Texas cities).

  • Aug 2024 → First spike: 170 sessions, 11 tracked leads.

  • Dec 2024 → Algorithm updates slowed growth.

  • Feb 2025 → Rebound with steady upward trend.

  • Aug 2025 → 119K impressions, 355 organic sessions, 29 tracked leads (not including calls).

The Results

SEO & Visibility​

  • From almost invisible to 12x visibility growth, now sitting at a 16.4% market share vs competitors.

  • 569,000+ impressions and 1,700+ clicks in less than 18 months.

  • Dozens of top rankings, including:

    • Houston: #1 for “concert production,” #2 for “AV company”

    • Dallas: #3 for “AV company”

    • San Antonio: #2 for “corporate AV services”

    • Austin: #1 for “concert production company,” #3 for “corporate AV”

    • Additional top 5 rankings across Waco, Beaumont, Little Rock, Oklahoma City, and Tulsa.

Leads & Conversions​

  • 150+ tracked inbound leads from forms (calls not included).

  • Grew from 1 lead/month in May 2024 → 29 leads/month in Aug 2025.

  • Website regularly delivers 20-30+ extremely high-revenue leads/month and growing.

Business Impact

  • Estimated $675K+ in new business generated directly from SEO.

  • Expansion with a new branch.

  • Ability to hire additional staff to meet demand.

  • Now competing head-to-head with national AV leaders like Encore and Pinnacle.

Want Results Like These?

Whether you're stuck with low conversions, struggling to rank, or trying to scale—we’ve got you.

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