From Local to National
The SEO Strategy That Helped AHM Furniture Triple Their Organic Leads
🧠 The Challenge
AHM Furniture, a trusted furniture repair company based in Houston, TX, had been burned by multiple marketing agencies—both big and small. They were seeing decent traffic from organic search in Houston, but conversion rates were painfully low, and their attempts to expand into new cities weren’t sticking.
Despite trying paid ads, social media, and other tactics, their website just wasn’t turning visitors into leads—and they were stuck with a cluttered design, poor UX, and under-optimized pages.
They came to On The Outskirt Marketing Co. through a trusted referral, hoping for a partner who could actually deliver results.
🎯 The Goals
Before partnering with us, AHM Furniture knew they needed more than just a better-looking website—they needed a strategy. Together, we set clear goals focused on improving lead generation, driving organic traffic, boosting Houston visibility, and expanding their reach beyond Houston.
Increase Conversion Rate
Turn more website visitors into qualified leads.
Drive Organic Traffic
Reduce reliance on paid ads by driving organic website traffic.
Improve Houston Visibility
Strengthen presence in local Houston search results.
Grow Nationwide Reach
Expand visibility into new service areas across the U.S.
🛠️ Our Strategy
1. Conversion-Focused Website Redesign
We started with a complete redesign of their site—focusing on clarity, trust-building, and lead generation.
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Simplified navigation for a smoother user journey
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Strategically placed CTAs and quote forms
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“Do We Service This Zip Code?” tool to improve engagement
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Mobile optimization and faster load speeds
2. Local SEO Overhaul
We fully re-optimized their Houston-area service pages:
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Keyword research targeting relevant local terms
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On-page SEO updates (headings, schema, internal links, alt text)
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Integrated Google reviews and FAQs for trust signals
2. National Expansion Strategy
To support growth beyond Houston, we launched targeted location pages for new service areas:
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Cities including Dallas, San Antonio, Baton Rouge, Chicago, and more
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Each page featured custom content, SEO structure, and internal linking
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Built for fast indexing and lead tracking from day one
Results Timeline
MONTH
0
14.3%
Conversion Rate
1085
Organic Users/Mo
54%
Houston Visibility
1
# Cities
Month 0 – Before We Started
Before working with us, AHM Furniture had a steady stream of traffic, but growth was flat and leads were being left on the table. Their website converted okay, but most visitors left without taking action.
Visibility was limited to Houston, and daily organic traffic hovered at low, predictable levels.
BEFORE
After
